Website Redesign & Migration
Redesigns and platform migrations executed without losing search rankings, traffic, or historical content.
- 1:1
- Redirect mapping for equity pages
- 90+
- Target post-launch PageSpeed
- 30d
- Post-launch monitoring window
About website redesign & migration
Most traffic lost in a redesign is lost avoidably. The design is rarely the cause — it is URLs that changed without redirects, metadata that was not carried across, and structured data quietly dropped.
Migration planning before design
We begin with a full crawl and inventory of the existing site: every URL, its traffic, its rankings, and its backlinks. That inventory drives the redirect map. Pages with meaningful equity are preserved or redirected deliberately; genuinely dead pages are retired on purpose rather than by accident.
Parity checks before launch
Before go-live we verify metadata, canonical tags, structured data, internal linking, and image alt text against the inventory. Launch happens against a checklist, not a hopeful deploy on a Friday afternoon.
Monitoring after launch
We watch crawl errors, index coverage, and rankings closely for the weeks following launch, when problems are cheapest to fix. Some fluctuation is normal; a sustained drop is a signal to act, and we plan for that rather than waiting to see.
What the engagement includes
Full site crawl & inventory
Every URL catalogued with traffic, rankings, and backlink data.
Redirect mapping
One-to-one mapping for pages with equity, reviewed before launch.
Metadata & schema parity
Titles, descriptions, canonicals, and structured data verified against the inventory.
Post-launch monitoring
Crawl errors, index coverage, and rankings tracked through the transition.
What you get
The measurable results this service is accountable for.
- Search equity preserved through deliberate redirect mapping
- Metadata and structured data carried across, not lost
- Content inventory that retires dead pages intentionally
- Launch against a verified checklist
- Close post-launch monitoring while fixes are cheap
A process without surprises
Clear checkpoints at every stage, so you always know what is shipping and when.
- 1
Discovery & scoping
We map requirements, users, integrations, and constraints, then agree scope and a fixed quote before development starts.
- 2
Architecture & design
Information architecture, UX flows, and technical architecture are agreed and prototyped before code is written.
- 3
Build & review
Development in reviewable increments, with a staging environment you can see and comment on throughout.
- 4
Launch & support
Performance and accessibility checks, documented handover, deployment, and an agreed support window after go-live.
What is included at each tier
Engagements scale with your stage. Every tier includes everything below it.
| What's included | Starter | Growth | Enterprise |
|---|---|---|---|
| Crawl & content inventory | Included | Included | Included |
| Redirect map | Included | Included | Included |
| Redesign & rebuild | Not included | Included | Included |
| Metadata & schema migration | Not included | Included | Included |
| Post-launch monitoring & fixes | Not included | Not included | Included |
Sectors we work in
We treat migration as an SEO project with a design component, which is why rankings survive the move.
Common questions
Will we lose rankings?
Can you migrate between platforms?
More website development services
Ready to talk about website redesign & migration?
- No-obligation quote
- Reply within 1 business day
- You own every asset