Generative Engine Optimization (GEO)
Make your brand visible and accurately cited in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot.
- Clear picture of how AI tools describe you
- Content structured for citation
- Stronger entity signals for your brand
- Structured data across key pages
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Microsoft Copilot
- Google Search Console
- Bing Webmaster Tools
- Schema.org
What generative engine optimization (GEO) covers
More buyers now ask AI assistants for recommendations before they ever reach a search results page. Generative Engine Optimization (GEO) is the practice of making your business easy for those systems to find, understand, trust, and cite.
GEO builds on solid SEO but goes further: clear entity information about your company, factual and well-structured content that answers real questions, structured data, consistent mentions across reputable sources, and technical access for AI crawlers. We audit how AI tools currently describe you, close the gaps, and track visibility over time.
Where generative engine optimization (GEO) makes the difference
The challenges we hear most often — and how we address each one.
AI assistants do not mention your brand
An AI visibility audit finds why, and a plan closes the gaps.
AI tools describe your business inaccurately
Consistent entity information across your site and the web corrects the record.
Content is hard for AI to quote
Answer-first, factual content structured for citation.
No way to measure AI visibility
Monthly testing across assistants and AI referral tracking.
What we deliver
Key features and capabilities of our generative engine optimization (GEO) work.
AI visibility audit
Test priority questions across major AI assistants and record mentions and accuracy.
Entity optimisation
Consistent company facts across your site, profiles, and directories.
Citation-ready content
Concise, factual answers and comparisons that AI systems can quote.
Structured data
Organization, Service, FAQ, Article, and Product schema.
llms.txt & crawler policy
Machine-readable site summaries and deliberate bot access rules.
Monitoring & reporting
Track mentions and referral traffic from AI platforms.
How the engagement runs
A clear sequence with a visible output at every step — so you always know where the project stands.
- 01
Question mapping
List the questions your buyers ask AI assistants.
- 02
Visibility baseline
Record how each assistant answers today.
- 03
Technical fixes
Schema, crawlability, llms.txt, and page structure.
- 04
Content & entity work
Publish and refine authoritative answers.
- 05
Off-site signals
Improve consistency of mentions on trusted sources.
- 06
Track & iterate
Re-test monthly and adjust priorities.
Technologies & tools
Chosen per project for fit, maintainability, and your existing stack.
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Microsoft Copilot
- Google Search Console
- Bing Webmaster Tools
- Schema.org
- llms.txt
- GA4
- Ahrefs
- Semrush
Industry applications
Sectors where we most often apply this service.
Generative Engine Optimization (GEO): common questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of improving how often and how accurately AI-powered search tools — such as ChatGPT, Google AI Overviews, Perplexity, and Gemini — mention and cite your business when they answer questions.
Is GEO different from SEO?
GEO builds on SEO. Strong technical SEO and quality content remain the foundation, but GEO adds a focus on entity clarity, citation-friendly answers, structured data, and how AI systems summarise information.
Can you guarantee we will appear in ChatGPT answers?
No one can guarantee that — AI systems decide what to cite. What we can do is remove the reasons they would not cite you and measure the change over time.
How do you measure GEO results?
By re-testing a fixed set of priority questions across AI assistants each month, tracking brand mentions and accuracy, and monitoring referral traffic from AI platforms in analytics.
Ready to talk about generative engine optimization (GEO)?
Tell us what you need. We reply within one business day with questions or a call slot — and a fixed, written proposal after.