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Online Reputation Management

Review generation, monitoring, and response programmes that protect brand trust and improve local and commercial conversion.

24h
Target response time to negative reviews
3x
Typical lift in review volume from systematic requests
Incentivised or gated reviews — policy compliant
Overview

About online reputation management

Reputation is now a conversion factor. Buyers check reviews before contacting you, and for local and commercial queries review volume, recency, and rating feed directly into search visibility. Managing that deliberately is cheaper than repairing it.

Systematic review generation

Most satisfied customers never leave a review unless asked at the right moment. We build request flows triggered at natural satisfaction points — after successful delivery, resolution, or milestone — through the channels each audience actually responds to. We do not incentivise or gate reviews, both of which breach platform policies and can result in review removal or listing penalties.

Monitoring and response

We monitor review platforms, social mentions, and search results for your brand and key personnel, with alerting on negative sentiment. Response frameworks let your team reply quickly and consistently. A well-handled negative review frequently reads better to prospects than an unbroken run of five stars.

Search result management

The first page for your brand name is your real homepage for anyone evaluating you. We work to ensure owned and controlled properties — site, profiles, publications, and earned coverage — occupy that space, so a single unfavourable result does not dominate.

Handling genuine problems

Where criticism is legitimate, the durable fix is operational, not promotional. We flag recurring themes in feedback so they can be addressed at source. No reputation programme outruns a consistent service failure.

Capabilities

What the engagement includes

Review generation flows

Requests triggered at natural satisfaction points, compliant with platform policies.

Monitoring & alerting

Review platforms, social mentions, and brand SERP tracked with sentiment alerts.

Response frameworks

Tone guidelines and templates so your team replies quickly and consistently.

Brand SERP management

Owned and earned properties strengthened to occupy first-page brand results.

Feedback theme reporting

Recurring complaint patterns surfaced for operational attention.

Outcomes

What you get

The measurable results this service is accountable for.

  • Higher review volume and recency, which improves local visibility
  • Faster, more consistent responses to negative feedback
  • Greater control over first-page brand search results
  • Early warning on emerging reputation issues
  • Feedback themes surfaced for operational fixes
How we work

A process without surprises

Clear checkpoints at every stage, so you always know what is shipping and when.

1Reputation audit2Programme design3Implementation4Monitor & report
  1. 1

    Reputation audit

    Current ratings, review velocity, sentiment themes, and brand SERP composition assessed.

  2. 2

    Programme design

    Request triggers, channels, response frameworks, and escalation paths defined.

  3. 3

    Implementation

    Flows built, monitoring configured, and your team trained on response handling.

  4. 4

    Monitor & report

    Ongoing monitoring with monthly reporting on volume, rating, and sentiment themes.

Scope

What is included at each tier

Engagements scale with your stage. Every tier includes everything below it.

What is included at each engagement tier
What's includedStarterGrowthEnterprise
Reputation auditIncludedIncludedIncluded
Review generation flow setupIncludedIncludedIncluded
Monitoring & alertingIncludedIncludedIncluded
Response framework & trainingNot includedIncludedIncluded
Brand SERP managementNot includedNot includedIncluded
Industries

Sectors we work in

E-Commerce & Retail
SaaS & Technology
Healthcare
Real Estate
Finance & FinTech
Education
Travel & Hospitality
Professional Services
Why iDream

We use compliant review generation and treat recurring negative themes as operational signals rather than something to bury.

FAQ

Common questions

Can you remove negative reviews?
Only where a review genuinely violates platform policy — fake, defamatory, or from a non-customer — and even then removal is at the platform's discretion. Anyone promising guaranteed removal of legitimate criticism is describing something that does not work and may breach platform terms.
Is it acceptable to incentivise reviews?
No. Offering rewards for reviews, or filtering so only happy customers are asked, violates Google and Trustpilot policy and risks having reviews stripped or the listing penalised. We use compliant request flows instead.
How quickly do ratings improve?
Ratings are an average, so improvement depends on existing volume. A business with fifty reviews shifts faster than one with two thousand. We model the realistic trajectory during the audit rather than promising a timeline.
What about a genuine service problem?
We will tell you plainly. If feedback shows a consistent operational issue, the reputation work should follow the fix. Promotion around an unresolved problem produces short-lived results and more negative reviews.

Ready to talk about online reputation management?

  • No-obligation quote
  • Reply within 1 business day
  • You own every asset